Choosing the right social media tools


Friending

Are you looking to connect with friends or family? Many people use Facebook today to connect with friends. There are other social networks similar to Facebook. With Facebook you have the option to "Friend" people or not. When you friend someone on Facebook they can see your profile, and the things you post. There are critical decisions you will need to make when choosing to use a tool like Facebook, such as:

Who will I "Friend"
What Information will I share with my "Friends"
How will I respond to people in my online network?

These are critical questions and we will take some time to think about each one.

Following

Are you looking to connect with people to learn or further your entrepreneurial ideas? Then you may be more interested in using a microblogging application like Twitter. With Twitter, you can "Follow" people even if they don't follow you back. This is quite powerful in that you can follow experts in a field to learn more about what they are reading, who they are listening to, and how they go about their work. There are also critical decisions you will need to make when choosing to use a tool like Twitter, such as:

Who will I "Follow"
What Information will I share with my "Followers"
How will I respond to people in my online network?